About Me

Hello! I'm Filip Ilic, a seasoned WordPress developer based in Belgrade, Serbia, with a career in web development that began back in 2007. Over the years, I've had the chance to work on a wide range of projects, from high-profile sites to premium themes and long-term product development.

One of the highlights of my career was building the official website for Novak Djokovic in 2012 — a fun, challenging, and memorable experience that pushed my skills to the next level.

From 2013 to 2017, I was active on ThemeForest, where I created and sold premium WordPress themes under the name pukkathemes. This chapter gave me great insight into the needs of everyday users and how to design flexible, easy-to-use WordPress solutions.

Around the same time, in 2016 and 2017, I worked with clients through Toptal, briefly exploring the freelance world on a global scale.

From 2017 to 2022, I was part of the Avada team — one of the most popular WordPress themes out there. I contributed to the product's evolution, focusing on performance, stability, and bringing new features to life.

These days, I'm a Software Engineer at Emilia Capital, where I continue to develop custom backend features and tools for internal use.

If you'd like to connect or see some of my work, feel free to visit me on LinkedIn or GitHub.